Sales

California Survey Exciting News

A recent survey by the California Fresh Market Advisory Board found that when premium-type tomatoes, such as those produced by Las Vegas Delight, are added to a department that previously did not carry them, sales increased 16%. The other good news is that overall sales for the entire section increased 40%.

Key to a healthy bottom line is maximizing overall production, Las Vegas Delight officials believe.

"We battle between pushing the plants very hard and just getting pounds versus producing a large fruit with the kind of flavor that will bring our customers back," Gerhart says. "During the winter time, our average fruit weight is 220 grams. At the same time, our tomatoes match those from anywhere in flavor and acceptability in the marketplace."